In today's digital landscape, it is crucial that your website is not only visible, but also user-friendly and machine-readable. This can be achieved through the integration of SEO (search engine optimization), accessibility (accessibility) and structured markup (e.g. Schema.org). In this blog post, we explain why these three disciplines are so important and how they work together to take your website to the next level.
Why do we emphasize these three topics?
All three disciplines - SEO, accessibility and structured markup - aim to improve the findability and usability of your website. This means that your website will be more relevant and more frequented. These are the key topics to be successful on the web and to prevail against competitors. Another thing these disciplines have in common is the interaction between the specialist areas. Technology, editing and design must be closely coordinated.
SEO
If you want to be found, you have to be visible on the first page of Google. For online marketing, this means that there is no getting around SEO measures. After all, a good search engine ranking is extremely important for the success of companies that present themselves online. And it is important to note that SEO means more than just keyword analysis, research and potential analysis. This is because many SEO measures can only lead to success if the website fulfills certain technical requirements that an editor cannot influence or even implement themselves. This is where we come in. We help you to uncover the weak points of your existing website or to pay attention to the supposedly unimportant technical details during the relaunch.
More on the topic
SEO (Search Engine Optimization)
SEO helps to increase the visibility of a website in organic search results. Better search engine rankings lead to more qualified traffic and increase the likelihood of conversions.
Main points of SEO:
1.Keyword research and usage: identifying and integrating relevant keywords.
2. On-page SEO: optimizing website content and meta tags.
3. Technical SEO: ensuring fast loading times and mobile friendliness.
4. Backlinks and off-page SEO: building high-quality backlinks.
5. Content strategy: creating valuable and regularly updated content.
Particular attention should be paid to the Core Web Vitals that Google uses to measure and evaluate user experience. These metrics include Largest Contentful Paint (LCP), Interaction to Next Paint (INP) and Cumulative Layout Shift (CLS).
Accessibility
Accessibility is not only a legal requirement, it also expands your target audience. Websites that are designed to be accessible provide a better user experience for all users, including people with disabilities.
Key points of accessibility:
1.Accessibility basics: compliance with the Web Content Accessibility Guidelines (WCAG).
2. Technical implementation: use of semantic HTML and ARIA roles.
3. Design and user experience: ensuring sufficient color contrasts and providing alternative text.
4. Testing and validation: regular accessibility testing and inclusion of users with disabilities in usability testing.
Accessibility is also a factor in search engine scoring and therefore also relevant for SEO.
Schema.org & structured data
Structured data helps search engines to better understand the content of your website and index it more precisely. This can lead to rich snippets in search results, which increase visibility and click-through rates.
Main points of structured data:
1. Basics of structured data: Definition and benefits of structured data.
2. Main types of schema markup: implementing common schema types such as articles, products and events.
3. Benefits and impact: Improving click-through rates with rich snippets.
4. Best practices: Regularly review and update schema markup.
Structured data is also crucial for the use of voice search and virtual assistants such as Google Assistant and Alexa.
The interplay of disciplines
The success of your website depends on the close cooperation of everyone involved. Technology, design, editing and marketing must work hand in hand to achieve the best results. Regular reviews and updates are necessary to keep up to date and meet changing requirements.
Conclusion
The integration of SEO, accessibility and structured markup is essential to succeed in the digital competition. These disciplines improve the visibility, user experience and interaction of your website. If you would like to learn more about these topics or need support with their implementation, we are happy to help. Let's work together to optimize your website and strengthen your online presence.
Contact us today to find out more about our services and how we can help you achieve your goals!
