Why marketing automation?

Marketing automation allows you to generate leads and keep track of which of your measures are working. The system can evaluate the users of your website according to purchase intent and interest and guide them accordingly - this eliminates unnecessary information that could lead to a bounce. This also includes intelligent automatic e-mail communication via newsletters.

Various systems of different quality are available on the market. However, these are mostly proprietary cloud solutions. And this is where Mautic comes into play.

Thanks to open source: expandable, secure, powerful

Mautic is a marketing automation platform that runs on your own server. Of course, we can also take care of it on your server or run the system on one of our servers. Regardless of the scenario, you have full control over your data.

Above all, Mautic is very easy to expand and tailor to your needs, for example in terms of communication with other IT systems. Mautic makes full use of all the advantages of open source - such as high security, no license costs and the innovative power of the open source community. Not to forget: Mautic's features are very powerful and extremely effective concepts can be implemented to support sales - both internally and externally.

Would you like advice on Mautic? Or do you need support?

We would be happy to set up a powerful marketing automation solution with you.

Fabian Stein

Managing Director / Digital Consultant

+49(0)721 91090

info@punkt.de

Contact us now

Would you like advice on Mautic? Or do you need support?

We would be happy to set up a powerful marketing automation solution with you.

Your contact:
Fabian Stein

Contact: info@punkt.de +49(0)721 91090

Mautic features: Highlights

What can you do with Mautic? Extremely much! As the software is open source, the system can also be customized and fits perfectly into your infrastructure. This results in extremely versatile and powerful solutions for your business model. Here are a few highlights:

Campaigns to automatically increase sales figures

You can use campaigns to continuously offer your customers or potential customers new incentives. However, the system offers much more than simple newsletter marketing: you pick up your customers exactly where and when they are ready to buy. For example, different actions are triggered depending on behavior and habits, such as sending an e-mail or text message. You then always have an overview of all the figures in the reporting and can adjust the campaigns depending on their success.

Customers at a glance

With the central database, you can immediately see how your customers are doing and where they are at. Set reminders for calls or target those who are most likely to generate sales. Of course, you can also automate certain tasks so that Mautic automatically initiates sales promotion measures.

Email & content marketing

Emails and newsletters are an indispensable marketing tool, especially for online stores. Mautic takes your e-mail marketing to a new level. Customized emails to specific customer groups, individual design and more are no problem. And Mautic also masters the delivery of your content - precisely to the people who are interested in it. The system fits perfectly into your content marketing strategy, for example when selling products directly from articles.

DSGVO/GDPR: Mautic masters everything

With Mautic, you don't have to worry about complying with the strict GDPR/GDPR regulation. The system masters requirements such as user consent to data collection, the right to erasure, etc. as standard.

Data protection: multi-client capability

Particularly interesting for large companies that are active abroad: Mautic adapts flexibly to the various data protection regulations. If you are active in California, for example, you can set up a Mautic instance that is CCPA-compliant. This allows you to take full advantage of the possibilities there. At the same time, this instance communicates with your other systems so that you have a central overview of the data and can evaluate it. But be careful: rules must also be observed here if you aggregate data from Germany, for example. Mautic masters precisely these subtleties so that you are always on the safe side when it comes to data protection, even in complex situations.

Tracking, A/B testing and landing pages

Automatically track visits to your website - the system even assigns unregistered "contacts". This gives you valuable information for campaigns and marketing measures. Are you unsure which landing page or which campaign works better? Find out thanks to A/B testing! Speaking of landing pages: You can create these directly from Mautic using drag & drop, allowing you to run and test campaigns very quickly.

Social media integration

Of course, Mautic also masters the social media keyboard. All common social networks can be easily integrated, monitored and fed with content - for holistic marketing from a single platform.

Customized solutions

As mentioned above, Mautic can be used to implement individual solutions that are precisely tailored to your business model. Especially if you combine Mautic with your IT system or other (open source) software. For example, we have already created solutions for store networks that use big data and Mautic campaigns to support sales, write to store owners and make suggestions about the product range.