Getting things done at the Marketing Sprint

This was the motto of the #t3MarketingSprint last Monday, 18 May 2015, albeit with fewer participants than planned due to illness. Fabian Stein kicked off the sprint after a joint dinner. He presented the new style guide (in the beta version) for TYPO3 and also explained the work packages and the approach for the coming days.

überzeugte Optimistin

Bianca Jung
möchte nicht nur punkt.de voran bringen, sondern auch TYPO3. Sie engagiert sich im TYPO3 Marketing Team.
Reading duration: approx. 2 Minutes

At peak times, 14 front-end developers, designers, concept developers and project managers worked on

  • a flyer for TYPO3
  • a flyer for the association
  • a keynote presentation template and
  • a concept for the revision of the typo3.org website.

After it was announced on Monday evening that Neos was parting ways with the TYPO3 community, two agenda items were canceled: Neos flyer and Flow flyer. (However, this did not mean that we were able to complete more to-do's than planned, as unfortunately far fewer people showed up for the sprint than planned)

Our results

At the end of the sprint, which started on Wednesday evening (instead of Thursday lunchtime as planned), we still managed to get a lot done. The CMS flyer will soon be available in two versions, in DIN A4 format and as a foldable DIN long flyer. We also created a flyer for the TYPO3 Association in DIN A4 format and as a DIN long flyer. In addition, we have developed a folder that can be used to collect and present several A4 flyers. Together with the flyers, the folder is intended to radiate a uniform corporate identity of TYPO3 and can or should therefore be used by agencies to present TYPO3. If required, the folder can of course be supplemented with the agency's own flyers.

In addition to the print materials, we also created a presentation template for Keynote (another one for PowerPoint is planned), which can be used for various purposes. Customer presentations, talks at conferences, internal meetings in the association, at the Agency Meetup Days and other events in and around TYPO3.

What happens next?

When all print materials are available in their natural state, a publication on styleguide.typo3.org is planned. In addition, there will certainly be another sprint, to which everyone is of course cordially invited. Because without your help, the sprint would not have been possible.

Our conclusion

The goals we set ourselves have been achieved and we still had a lot of fun - whether eating tarte flambée or making music together. Ask the ladies and gentlemen who were there or take a look at the pictures on Twitter #t3marketingsprint

And for the next sprint, we again need people who are interested in supporting TYPO3 and further strengthening it as a brand. So, whether you're a marketer, designer, copywriter or otherwise involved in marketing, get in touch with us and we'll take you along to the next sprint!

We at punkt.de would like to take this opportunity to once again thank all those who made this sprint possible with their active support and look forward to the next one. We were particularly pleased that we received international support and hope that this will be the rule rather than the exception in the future.

The team during the presentation of the new style guide for TYPO3
Employees enjoying a coffee break together
The team listens attentively
A screen shows the design of a flyer
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