Why Marketing Automation?
With marketing automation, you can generate leads and keep track of which of your strategies are working. The system can assess your website users based on their purchase intent and interests and guide them accordingly—this eliminates unnecessary information that might cause them to leave the site. It also includes intelligent, automated email communication via newsletters.
Various systems of varying quality are available on the market. However, most of these are proprietary cloud solutions. And that’s where Mautic comes in.
Thanks to open source: extensible, secure, powerful
Mautic is a marketing automation platform that runs on your own server. Of course, we can also manage it on your server or host the system on one of our servers. No matter which scenario you choose, you have full control over your data.
Above all, Mautic is very easy to expand and tailor to your needs, such as when integrating with other IT systems. Mautic fully leverages all the advantages of open source —including high security, no licensing costs, and the innovative power of the open-source community. And don’t forget: Mautic’s features are very powerful, and you can implement extremely effective strategies to support sales—both internally and externally.
Would you like advice on Mautic? Or do you need assistance?
We’d be happy to work with you to set up a powerful marketing automation solution.
Your contact:
Fabian Stein
Contact: info@punkt.de +49(0)721 91090
Mautic Features: Highlights
What can you do with Mautic? A whole lot! Since the software is open source, the system can also be customized and integrates seamlessly into your infrastructure. This results in extremely versatile and powerful solutions for your business model. Here are a few highlights:
Campaigns to Automatically Boost Sales
Through campaigns, you can continuously offer your customers—and potential customers—new incentives. But the system offers far more than just basic newsletter marketing: you can engage your customers exactly where and when they’re ready to buy. For example, depending on their behavior and habits, different actions are triggered—such as sending an email or a text message. You’ll then always have a clear overview of all the numbers in the reporting section and can adjust the campaigns based on their success.
Keeping an Eye on Your Customers
With the central database, you can immediately see how your customers are doing and where they are in the customer journey. Set reminders for follow-up calls or target those most likely to generate revenue. Of course, you can also automate certain tasks so that Mautic initiates sales promotion measures on its own.
Email & Content Marketing
Emails and newsletters are an indispensable marketing tool, especially for online stores. Mautic takes your email marketing to a whole new level. Tailored emails for specific customer groups, custom designs, and more are no problem at all. And Mautic also excels at delivering your content—exactly to the people who are interested in it. This way, the system integrates perfectly into your content marketing strategy, such as when selling products directly from articles.
GDPR: Mautic has it all covered
With Mautic, you don’t have to worry about complying with the strict GDPR regulations. The system handles requirements such as user consent for data collection, the right to erasure, and more by default.
Data Protection: Multi-Tenancy
This is particularly interesting for large companies operating internationally: Mautic flexibly adapts to various data protection regulations. For example, if you operate in California, you can set up a Mautic instance that is CCPA-compliant. This allows you to fully leverage the opportunities available there. At the same time, this instance communicates with your other systems, allowing you to centrally monitor and analyze the data. But be careful: Rules must be followed here as well, for example, if you’re aggregating data from Germany. Mautic handles precisely these nuances, ensuring you’re always on the safe side when it comes to data protection, even in complex situations.
Tracking, A/B Testing, and Landing Pages
Automatically track visits to your website—the system automatically assigns even unregistered “contacts.” This provides you with valuable insights for campaigns and marketing initiatives. Not sure which landing page or campaign performs better? Find out with A/B testing! Speaking of landing pages: You can create them directly within Mautic using drag-and-drop, allowing you to launch and test campaigns very quickly.
Social Media Integration
Of course, Mautic also has social media covered. All major social networks can be easily integrated, monitored, and populated with content—for holistic marketing from a single platform.
Custom Solutions
As mentioned above, Mautic allows you to implement custom solutions tailored precisely to your business model. This is especially true when you integrate Mautic with your IT system or other (open-source) software. For example, we’ve already created solutions for retail chains that use big data and Mautic campaigns to support sales, communicate with store managers, and make recommendations regarding product assortments.
The best projects start with a casual conversation. Let's talk about Mautic!
Extremely transparent, constructive, and fast—that’s how we would describe our collaboration with punkt.de.
Detlef von Houwald, Online Marketing Specialist at nph Deutschland e.V.
