The Google Analytics Alternative for Businesses and Government Agencies

Tracking without Google Analytics—in a way that’s both privacy-compliant and convenient—is possible with the open-source software Matomo. You can even choose not to use cookies.

Consentless or with a banner

Matomo runs on your server or in our data center—you have control over all the data.

Matomo is an open-source alternative to Google Analytics with very powerful features for tracking and analyzing your website(s). For example, you can monitor conversion goals and campaigns and optimize conversions (such as product sales, contact requests, newsletter subscriptions, etc.). Multiple websites, A/B testing, graphical reports, numerous SEO options... Matomo is the ultimate open-source alternative to Google Analytics. And you retain full control over your data and that of your users!

We offer a comprehensive service for Matomo and will be happy to set up your secure tracking system on a turnkey basis—hosted by us in our secure data center in Germany, if desired.

What does Matomo offer in terms of data protection and the GDPR?

With Matomo, you have control over your data; above all , you can provide your users with the best possible protection against the excessive processing of user and behavioral profiles on the web. By default, Matomo offers, for example:

Data anonymization
GDPR Manager
Users can disable all tracking
First-party cookies by default
Individuals can view all data
Options to delete visitor data upon request
Data is not used for other purposes (unlike Google Analytics)
IP anonymization
Visitor logs and profiles can be disabled
Data is securely stored on your server or at our data center in Germany

With the GDPR Manager, you always have full control over all data protection aspects. The software is continuously updated to meet European and global data protection standards—so you’re on the safe side. This makes Matomo the ideal solution, especially for businesses, government agencies, and organizations, as tracking and analyzing user behavior are becoming increasingly important, while at the same time the need for data protection and transparency is growing.

The GDPR Manager covers the following, for example:

Right of access
Right to withdraw consent
Supports “Do Not Track”
Right to data portability
Right to object
Delete Historical Data
Right to erasure
Anonymization features
Anonymize Historical Data

Tracking Without Cookies

Is it possible to track visitors on websites without using cookies? Yes, it’s possible with Matomo. This option is particularly useful if you—as a company, government agency, or organization—want to be very “data-conserving”—in other words, if you want to lead by example.

When tracking without cookies, Matomo generates a so-called “fingerprint,” which the software creates based on characteristics of the browser and device, for example. This allows visitors to be identified even without cookies. To further prevent data misuse, Matomo regularly changes this fingerprint. This preserves extensive analysis capabilities without the need to set cookies.

Another, even more privacy-friendly alternative is tracking via server logs. Matomo supports this as well, although some analysis capabilities are lost in this approach. With Matomo, you therefore have the choice between different options. In addition to avoiding the further processing of data for other purposes—as is the case with Google Analytics—tracking without cookies can thus foster even greater trust.