Product vs. Solution

“Fine,” one might reply, “but let’s be honest” … aren’t corporate websites, wikis, or intranet and extranet portals punkt.de developed, not also products?

The answer lies in the word “develop” …

We like to think big—and that’s reflected in our web projects. After all, our clients don’t just come to us wanting a new website; they always bring complex challenges with them. This could be the relaunch of a corporate website, where many applications work together in the background to provide visitors with tailored information; a project where, due to corporate mergers, a completely new information architecture and a sophisticated authorization system for editors must be developed; or a partner portal that must meet particularly high security requirements. The list could go on indefinitely, but the message remains the same: “One size fits all” is out of the question when it comes to business-oriented web applications.

Our work therefore always begins with the question: What value does the potential project actually hold for the clients? What exactly do the clients hope to achieve with it? And no, “it’s in the briefing” isn’t a valid answer. Web applications aren’t an end in themselves, but a communication tool: What information should ultimately reach the users? What should be conveyed—and how? The answers to these questions are rarely set in stone at the start of the project. They must be worked out in collaboration with the clients: This is a central part of our work, which—due to the term “products”—is all too easily reduced to mere technical implementation.

Yes, the end result is a website. But not an off-the-shelf template, not a modular system with pre-made plug-and-play components. With every project, we face the challenge of finding solutions that work flawlessly from a technical standpoint, are flexible enough to accommodate expansions and changes, and are also easy to use. Development involves coding, but it’s much more than that. For us, it means thinking conceptually, defining the path forward, and providing guidance. That’s why we say: finding solutions.