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A responsive web design that offers a consistent user experience on desktops, tablets, and smartphones: at its core, this is the solution my team (snow) developed for LeasePlan. The dynamic website automatically detects which device visitors are using and adapts the content layout and navigation elements to the respective screen. This guarantees an optimal user experience—everywhere.
For the leasing and fleet management company, it was particularly important that company car drivers be able to access all website content—such as the partner search or important forms—even while on the go. Previously, a special app was used for this purpose, but with the redesigned website, “LeasePlan Mobil” is literally “app-free” and will no longer be needed. Consequently, it no longer needs to be updated in parallel with the website, which saves time and money. The dynamic website also brings many advantages for LeasePlan.
