Serving the needs and requirements of your target groups should be the top priority in all decisions regarding your corporate website. Because if your customers are satisfied, that is your added value! This applies, for example, to the visual and technical quality, accessibility via mobile devices, search engine optimization and much more. Last but not least, your corporate website is one of the pillars in the portfolio of your content marketing strategy. You should therefore also keep the following aspects in mind:

Meeting the requirements and needs of your target group is our top priority

A company website cannot be an end in itself. Only if your Internet presence serves the needs of your target group will it be used and lead to new customers getting the desired image of your company on the Internet.

Corporate design - be recognized quickly!

A consistent and coherent design, which is reflected in the layout of the website, is required in order to be quickly recognized and to be able to draw circles through the visual appearance. The corporate website is the face of your company on the Internet.

Responsive - accessible and functional - on the move

As early as the beginning of 2015, 25% of all web calls were made from a mobile device. Cheaper mobile phone tariffs and powerful displays are driving this trend.

It is therefore a considerable time advantage for your users if they can obtain information on the move or send you a message via the contact form on your website during the train journey, for example. This is why "mobile first" is now state of the art in technical implementation.

User Experience & Interface Design

It has to work - not for you or the programmer, but for your user! Only if they feel comfortable on your website will they be happy to come back and interact with you via your website.

SEO optimization

The most beautiful and best corporate website is useless if you cannot be found! In addition to keyword analysis and optimization of editorial content, it is important to create the optimal technical conditions for a good search engine ranking.

Content Marketing & Marketing Automation

Users will only come to you if you have something to offer them and they can find what they are looking for. Tailor your content to the interests of your target groups. Although you have to create the content yourself, marketing automation tools such as Hubspot, Marketo or Pardot help you to distribute it to different channels in a targeted manner and to optimize it in other ways.

The performance must be right

It is precisely this mobility that increasingly requires a website to be highly performant, as it must also load quickly on a smartphone while on the move! Monitoring and analysis tools such as Ryte (formerly OnPage), GTmetrix, Gatling or Google Pagespeed and Testmysite should be used to continuously improve performance in order to ensure that visitors do not leave the site prematurely due to long loading times.

Content Management System

TYPO3 and Neos can be used to implement individual online solutions for a wide range of editorial requirements. Both content management systems are open source, i.e. no license fees are due and the code is adaptable and expandable. Individual functionalities or the connection of external systems are implemented in a modular and customized way with the help of extensions.

Support your business processes

At the interface between internal and external, your website acts as a tool that serves to transform customer requirements into internal business processes. Minimizing friction makes it easier for your users to interact with you and saves internal manpower.

At punkt.de, we work with you to find an overall solution for your use case and the digital challenges you face.

Continuous Delivery

The "continuous relaunch" development principle requires that the latest changes to the website can be put online at any time and without complications - without errors! It is therefore advisable to use automated tests to ensure that changes do not lead to undesirable side effects. Automating the deployment saves time and prevents errors from occurring due to manual transfer of the code.

Continuous relaunch - can be changed quickly in small iterations

In order to keep all the previous things in view, but above all to keep them up to date, the big bang relaunch after x years is no longer expedient. Instead, the principle of continuous improvement applies - in the case of a website, this is known as a continuous relaunch. Fast reaction times to competitive requirements and constant optimization in short iterations are the order of the day in many market segments in order not to lose ground to the competition.