The DIGITAL FUTUREcongress is perhaps still known to many of you under its previous name IT&MEDIA FUTUREcongress. The event is primarily aimed at medium-sized companies that want to find out about digitalization quickly and comprehensively.
Good discussions at the stand of punkt.de
From hardware providers to data protection experts, from digitization consultants to providers of individual software solutions, a wide variety of exhibitors were represented. More than 100 companies in total. And just like last year, we from punkt.de were also present with our own stand.
During the day, we spoke to numerous interested visitors. Compared to last year, we noticed one thing: the topic of digitalization has now reached management and board level. And not just as a buzzword. The management level has recognized that it plays a central role if digitalization and the associated cultural change in the company are to succeed. When it comes to developing new business models, digitizing processes and tapping into new customer groups, everyone needs to be involved.
The discussions were correspondingly good and interesting. While last year we lured some of our discussion partners to our stand with our sustainable bamboo coffee cup as a promised give-away, this year almost everyone approached us with a genuine interest in our services; indeed, some even came to us with very specific questions and problems. During the discussions, we were often able to provide initial answers and present possible solutions - and thus show that we really know what we are talking about.
Continuous website development - one of our favorite topics on stage
But this time we weren't just there as an exhibitor, my colleague, our digital consultant, Fabian Stein, presented the advantages of continuous website development as a speaker.
In classic website development, a company's website remains unchanged for a long period of time before being presented to users in a new design in a major relaunch. New requirements for the website are sometimes collected over years before they are finally implemented in one fell swoop. Some web trends never appear on the website because they may already be outdated before the relaunch takes place. A continuous relaunch works differently: there is no day X on which everything becomes new and better, but the website is constantly developed in small steps.
This has several advantages: the company can react promptly to new requirements, the website is always up to date with the latest technology and usability is constantly being improved. In addition, employees and users do not have to get used to a new design or navigation from one day to the next, but grow into the changes gradually.
What's more, the search engine ranking is maintained with continuous optimization, whereas a big bang relaunch can suddenly go poof and the website can end up in Google nirvana - for example, because previously well-ranked pages are no longer available in the new version of the website or links go nowhere.
The fact that Fabian was able to convince his audience to think about a continuous website relaunch as a better alternative to the big boom was evident from the increased number of visitors to our stand afterwards.
We would be happy to discuss with you how to start a website project as a continuous relaunch. A one-day workshop, which we offer customers free of charge at the start of our collaboration, is ideal for this.
Get in touch with us!
Submit a workshop request
New at the DIGITAL FUTUREcongress: Workshops
In addition to the 40 or so presentations on the program, the DIGITAL FUTUREcongress also featured workshops on various topics for the first time. Unfortunately, we can't say anything about them. As much as we would have liked to attend the workshops, the large number of visitors to our stand meant that this was not possible. Is that a bad thing? Well, we don't know if we should really wish we had the time to take part in the workshops next year
