DMEXCO 2019 - with punkt.de

When our friends at dkd asked us a few weeks ago if we’d like to participate in the TYPO3 partner booth at DMEXCO, we didn’t have to think twice.

For us, it was immediately clear: We wanted to be there and fly the TYPO3 flag at this event in Cologne, where so many exciting colleagues from the online marketing world come together. I thought it was really great last year that TYPO3, as an open-source system, has now reached the point where it can make a presence at an event like this. Even better that we were able to be there in person this year!

The big question after an event like this is, of course, always: “Was it worth it?” For me personally, it was worth it in more ways than one.

For our existing clients, it was a great opportunity to just stop by and connect with both us and other partner companies as part of a larger event. It’s also often very refreshing to simply grab a coffee outside of regular meetings and backlog sessions and chat a bit about future topics. When the discussion got very specific, some were even able to look for a complementary solution right there at the trade show.

For potential new clients, it was, of course, a great opportunity to get to know the TYPO3 ecosystem. The questions from previous years—“Is TYPO3 still future-proof? Is the system stable enough? Can I find suitable partner agencies?”—have increasingly fallen silent. TYPO3 as a system is here—stable and future-proof. The agencies in attendance proved this with impressive case studies and solutions for current challenges, ranging from SEO to omnichannel marketing. We’re proud to have made our contribution here as well.

For us, it was once again wonderfully refreshing to engage in direct dialogue with other agencies. Despite the competition, the TYPO3 ecosystem is characterized by an incredibly open and honest exchange. Based on my professional experience so far, this is truly unique in open-source software development. At TYPO3, the philosophy of “inspiring people to share” doesn’t stop with the developers—it also applies, and especially so, to product owners, CEOs, and marketers. This allowed us to once again identify where we might face the same challenges, explore potential solutions, and discover what we can learn from one another.

Conclusion: The setup and the discussions at DMEXCO were very pleasant. Thanks to the honesty in our communication and approach, we managed to secure a TYPO3 partner booth that we didn’t have to hide behind—but that also didn’t require us to compromise our identity. We presented ourselves as a genuine open-source product, with dedicated partners who may not employ 3,000 people, but who create truly high-quality and flexible solutions for large and complex challenges.

We’re very proud to be a part of this and look forward to participating again next year. Thanks also to 3m5 and TYPO3 GmbH for their overall organization.

You can find more information in the official blog post from TYPO3 GmbH.

And if you’d like to attend DMEXCO next year and stop by our booth, please email us at marketing@punkt.de.