In the heart of Düsseldorf, surrounded by the creative aura of the TYPO3 headquarters, a special event was recently held to set the course for the future of agency work in the age of artificial intelligence (AI). Organized by punkt.de in close cooperation with TYPO3 GmbH, the "AI Discovery Day" was a response to the widespread feeling of a mixture of "uncertainty in dealing with the framework conditions" and "no time in everyday life to tackle change in a structured way". But instead of facing these challenges in isolation, we decided on a joint approach to explore the importance and potential of AI in everyday agency life.

The day in a nutshell

The "AI Discovery Day" was characterized by a lively exchange, intensive discussions and a shared vision that went far beyond the individual agency's day-to-day work. The topics ranged from the question of how AI is changing the work in our agencies, to the introduction of new systems for our colleagues, to existing and future use cases for our clients. There was a particular focus on the possibilities of upselling and the existing and potential new solutions in the TYPO3 universe.

The highlights

A key topic of the day was the communication and understanding of AI. How can we effectively familiarize our teams with these new technologies? And how can we ensure that our customers also benefit from these innovations? Through workshops, interactive sessions and open discussion rounds, ideas were collected, experiences exchanged and concrete approaches developed.

Another highlight was the examination of existing and future AI solutions within the TYPO3 universe. It became clear that we, as part of the TYPO3 community, have enormous potential to work together to create innovative solutions that both make everyday agency life easier and offer our customers real added value.

Together into the future

The enthusiasm and commitment of all participants was palpable and showed how important and valuable such formats are for exchange and further development within our industry. The response was so positive that the wish has already been expressed to hold another such exchange in 1-2 years' time.

In order to maintain the momentum and inspiration of the "AI Discovery Day", we have decided to continue exchanging ideas via Slack and at the next TYPO3 events. This ongoing dialog should help us to navigate and master the challenges and opportunities that AI holds for our industry together.

Conclusion

If you've read this far, I'm very grateful. Because the conclusion is the only part of the blog post that was actually 100% written by a human ;-)

In connection with the topic, I couldn't resist commissioning ChatGTP to write the blog article and I think the result is very good. At the same time, my own pride suffers because I no longer carry out such tasks on a regular basis and I also feel a little guilty about it. I think you could philosophize about this fact alone for hours.

All in all, I am very excited about the further developments and the conclusions that we agencies will draw from the AI Discovery Day and I am also looking forward to the exchange in the coming months and years.