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Learn moreRelaunch of a total of 13 websites with content imported from a global database
Reliable and up-to-date market information from Germany and abroad is the core business of the specialized publisher EUWID Europäischer Wirtschaftsdienst GmbH. This makes it all the more important that market data, national and international company news, and analyses of country-specific market developments—all researched and prepared by our specialist editors—are quickly available and easily accessible to readers online. With the relaunch of nine German and four English websites for EUWID’s industry services, punkt.de developed intelligent solutions for a large-scale data import in 2011.
With its range of information services, the specialized publisher covers eight industries: recycling and waste management, paper and pulp, wood and wood-based materials, packaging, water and wastewater, renewable energy, plastics, and furniture. EUWID also publishes English-language information services for certain industries. As more and more customers of this long-established specialty publisher are turning to its online offerings, it was necessary to address this shift in readers’ information-seeking behavior with the new website and to accommodate customer-specific usage patterns. Regina Meier, Head of IT and Communications at EUWID Europäischer Wirtschaftsdienst GmbH, is certain that punkt.de was the right choice for this task: “Behind our website relaunch lies an outstanding translation effort, in which the team at punkt.de quickly familiarized themselves with the specialized subject matter of a trade publisher.”
The original approach—importing Excel files or data in CSV format to update market data—was not only time-consuming for the editors but also prone to errors. A new solution for importing data from external sources was needed—ideally one that wouldn’t require editors to spend a long time learning how to use the TYPO3Backend.
Simple data management: Content for news, events, and the central “Markets” section is fed from a global database. This allows visitors to easily access the market analyses and price trends relevant to their decision-making, complete with graphical representations. For data import, punkt.de has also developed specialized Windows programs that automatically feed the data into TYPO3. The advantage for editors: They work on a user interface they’re familiar with, while the integration in the background ensures a seamless import. To handle the volume of data, punkt.de paid particular attention to the structure, categorization, and indexing of the data, ensuring that searches reliably return relevant results. With an electronic version of the publications, punkt.de has also ensured that the specialist publisher can better engage subscribers to its information services online: Instead of a PDF, current issues are now presented in a reader-friendly e-paper format, complete with convenient on-screen page turning and user-friendly search tools. For Regina Meier, this is just one of many reasons to recommend punkt.de :
They say that in the end, it’s the result that counts. However, if the process leading up to it goes as smoothly as it did in our collaboration with punkt.de, then in retrospect that’s just as important: Our ideas about certain features and the user interface were punkt.de not only understood and refined our ideas, but also made them technically possible in the first place.
