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Learn moreBack in 2017, we oversaw the relaunch of the Volume Graphics website. However, after many years of ongoing support, it was time for some fundamental changes.
The goal was to efficiently manage an increasingly complex product portfolio on the content side, thereby making the editors’ work easier.
Greater automation of workflows, new features, and a redesign were implemented, and the new site went live in early 2025.
With the development of the VGSTUDIO software in 1997, Volume Graphics pioneered the field of industrial CT data visualization and analysis.
Since 2020, Volume Graphics has been part of Hexagon, a global leader in sensor, software, and autonomous solutions with approximately 20,000 employees worldwide in over 50 countries and net revenue of approximately 3.9 billion EUR.
The VG software suite remains the go-to solution for the analysis and visualization of industrial CT data. That is why the new website is available in six languages: Chinese, German, English, French, Japanese, and Korean.
Volume Graphics by the Numbers:
punkt.de, GmbH has been responsible for the VGR website for over 8 years and already implemented the relaunch back in 2017 back in 2017. Since then, the website has been continuously refined in line with our philosophy of a “continuous relaunch.”
In 2023, however, the operating conditions for VGR changed, and fundamental changes to the existing CMS (Neos) to accommodate new workflows led to plans for another website relaunch.
In addition to adjustments to the design, UI, and UX, a major challenge for the relaunch was that the website would be managed by a significantly smaller team of editors in the future, meaning that many editorial processes had to be automated. At the same time, of course, the quality of the content could not be compromised.
Our collaboration over the past 8 years played a crucial role in implementing the new workflows.
In addition to our technical expertise and knowledge of VGR’s current Neos system, we at punkt.de are very familiar with VGR’s workflows, product portfolio, and core processes, which allowed us to quickly familiarize ourselves with the processes in collaboration with VGR.
The first step was to reduce the complexity of VGR’s product portfolio and implement it using individual modules in Neos. A dedicated module was created to manage the product logic, which significantly simplifies and centralizes product management. Products no longer need to be maintained in multiple locations. This allows the products’ complex licensing models to be easily managed within Neos’ Backend.
In addition, the UI&UX design focused on making the product presentation more intuitive for customers, thereby improving usability in both the frontend and the Backend.
A good example of process automation is the release process for new versions, which is very important for VGR’s products and takes place regularly.
Until now, this process was managed manually by the editorial team in the Backend; however, it has been fundamentally overhauled with a dedicated “Release” content element that displays the relevant release information for the respective products or product groups in the correct locations on the website. This allows the editorial team to rely on the “Release” element and maintain the information there in the Backend , ensuring that details such as new features are displayed alongside the correct products.
VGR is a global company that sells its products worldwide. Translations naturally play a major role for the editorial team. As part of the relaunch, this process was also automated.
Content from Neos is automatically transferred to the translation software via an interface memoQ via an interface and automatically synchronized to a dedicated workspace in Neos.
There, the content can be reviewed as needed and then published. This automation streamlines content creation and translation, resulting in a significant efficiency gain for VGR’s editorial team.
Release information for new software is very important to the VGR, but the data isn’t just processed on the website—it’s also exported so it can be imported into other applications. The corresponding export feature was developed for the relaunch.
A form builder is also designed to support the work of editors and make it easier to create multi-step forms.
For the newsletter, a Cleverreach integration was developed for the newsletter; the entire newsletter sign-up process is managed in Neos. This enables consistent data management with all the features of a modern CMS.
The product, solution, and training pages were redesigned with the help of our partner agency for design, UI, and UX to improve usability for site visitors.
The search function—a core element of any modern website—has also been enhanced and redesigned. It is based on Elasticsearch. A faceted search has been implemented, which significantly improves the ability to search for and find product information on the website.
Process automation is a core competency of punkt.de GmbH. Understanding and thoroughly analyzing the relevant processes—and then translating them into practical applications—requires in-depth knowledge of the client, its solutions, and products, as well as close coordination. Only then can the processes be implemented profitably, for example, for the editorial department. In our view, hastily digitizing processes without first scrutinizing them does not create any added value.
Together with VGR, we succeeded in establishing a “single source of truth” as part of the relaunch. All information important to the editorial team can be managed in one place (Neos) by a small number of editors, without the need for complicated manual processes. This conserves resources and reduces stress during editorial work, allowing the team to focus more on content than on processes.
